Apparatus for advertising or the like.



PATENTED NOV. 8, 1904.

H. J. CHART. APPARATUS FOR ADVERTISING OR THE LIKEr APPLIOATIOH FILED MAR; 22, 1904.

m m m m J T S T T A E B E S 2 m W 0 0 TM m N M E. V m m Y z m a L S A m w M N w m fi w J No. 774,647. PATENTED NOV. 8, 1904.

H. J. QHART. A APPARATUS FOR ADVERTISING OR THE LIKE.

APPLICATION FILED MAR. 22, 1904.

N0 MODEL, 2 SHEETS-SHEET Q.

K'[\ /I I I AN ms ANQIHX WITNESSES INVENTOR 'JAWA Patented November 8, 1904.

IJNITED STATES PATENT Orrica.

HENRY JOHN GHART, OF RICHMOND, ENGLAND.

APPARATUS FOR ADVERTISING OR THE LIKE.

SPECIFICATION forming part of Letters Patent N 0. 774,647, dated November 8, 1904.

Application filed March 22, 1904- To all whmn it may concern:

Be it known that I, HENRY JOHN CHART, gentleman, a subject of the King of Great Britain ,and Ireland, residing at 7 Dynevor Gardens, Richmond, in the county of Surrey, England, have invented certain new and useful Improvements in Apparatus for Advertising or the Like, of which the following is a specification.

The object of my invention is to improve the construction of that class of advertising devices in which there are a series of designs properly isolated one from another and before which the observer passes rapidly, as in a railway-train, so that the succession of figures portrayed and the words of the advertisement may be presented to the eye clearly, distinctly, and properly positioned, so as to produce a pleasing impression.

The above object I accomplish by forming each individual box or unit of the series with a narrow vertical slit of much less width than the design which is placed behind it and by horizontally contracting the representation of the design. The figures and reading matter may be similar on the several boxes to create an impression of a single advertisement,or the figures may vary slightly to producethe impression of a moving picture, as is well known in the art.

In the accompanying drawings, Figure 1 is a front view. Fig. 2 is a vertical transverse section. Fig. 3 is a horizontal section of one of my improved boxes. Fig. 4 is a front elevation in section of a number of such boxes.

The boxes are provided with the aforesaid slit to, illuminating means 5, and the advertisements 0, while a figure (in varying positions in successive boxes or compartments to give the appearance of motion) is shown at d, it being understood that if, the boxesor compartments contain instead of or in addition to the advertisements or the like a series of figures or pictures presenting in each succeeding box or compartment the successive positions assumed in any action these will appear to the observer as a moving picture or pictures. The advertisements or the like or the said figures or pictures, or both, can be applied to the backs or sides or either of the sides or Serial No. 199,466. (No model.)

to both the back and sides or either of the sides of the interior of the boxes or com partments. The vertical components of the letters, devices, figures, or pictures constituting the advertisement or the like should be somewhat narrowed laterally, and the horizontal components should be contracted horizontally and broadened vertically in order that the letters, devices, figures, or pictures may appear in the desired proportions to the observer.

The device may be placed in any position in which the lighting effect within the boxes or compartments so far exceeds the light there may be outside that the advertisements or the like in the boxes or compartments will be visible through the slits. For instance, the boxes or compartments may be placed in the windows of shops or on walls or boardings, along pathways or roadways, or they may be placed on the walls of the tunnels of railways. so that the advertisements or the like are visible to passengers in trains passing through the tunnels, and in this 'case the illumination of the interiors of the boxes or compartments may be efiected by electric lamps whichcan be switched on and off at the requisite times by a device operated by the passing train.

Although the boxes or compartments may be close together, yet in practice and for the sake of economy they may be at a distance apart varying with the speed at which the observer may be supposed to pass. The quicker the observer passes the greater may be the distance apart of the boxes or compartments, as it will be understood that the image from each succeeding box or compartment should be received by the retina of the eye of the observer before the image from the preceding box or compartment has faded from the retina. For example, when the device is used in a railway-tunnel and the train may be presumed to travel at that place at the rate of about fifteen miles an hour the boxes will give a good effect to passengers in the trainv if the said boxes be arranged about four feet apart. It is preferred to slope the front part while when thin material is used it will i strengthen the front and preserve the parallelism of the sides of the slit.

1 do not limit myself to the proportions of the box shown, as they may be made to suit the position in which the boxes or receptacles are placed and the depth may vary with the distance from which the series is to be observed or with the degree of horizontal contraction given to the advertisements, figures, or the like in the boxes or receptacles. The slit (4 should be made sufliciently narrow to give a clear definition. About the one-sixteenth of an inch is a suitable width for the said slit (4 in the instance illustrated; but I do not limit myself to this.

HENRY JOHN CHART.

Witnesses:

GILBERT FLETCHER TYsoN, \VILLIAM GERALD RuYNoLDs. 

